Wednesday, May 13, 2009

And the Phoenix Rises from her Ashes

I had put my jewelry store on hold for a while while focusing on my gemstones store. Wow, managing two stores on Etsy is quite a challenge, I absolutely detest switching between my two profiles. I wish there was a single profile to access both shops. Maybe I should jot that down under the Ideas section on the Etsy fora.

I have had quite a bit of success of late under the Alchemy section with some 24 odd Bridal orders so far this season. I offer high quality Boutique style bridal jewelry minus the sky-high prices. Running my own Supplies store helps, because I get purchase the materials on a wholesale basis and in turn pass on those savings to the customer. I remember studying Pricing as one of the four Ps of the marketing mix during my MBA days. In today's economic condition, it has become the primary distinguishing factor for many bridal customers. Young brides-to-be look for balance between good quality and low prices. I am lucky to have found many such customers who entrusted me with jewelry for their special day.

So, I re-vamped my erstwhile jewelry store into a Bridal Boutique geared towards offering exceptionally high quality products at a wholesale price.

I have been experimenting with a lot of rhinestone components too. I think rhinestones add glamor to even the simplest of pieces. Just a touch accent there can transform and update the look dramatically.

My absolute favorite are these stunningly beautiful and exceptionally sparkly Crystal rhinestone component that is securely wire-wrapped to a long silver hair pin. This particular flower has a stacked look with two layers of smaller rhinestones embellished with a large center stone. This flower pin will add sparkle to any hair style, and add glamor to any hair color.

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